Mercedes La Rosa | Sunglasses Fashion Editorial
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Direction, Photography, Production
About This Project

Created in an effort to experiment with new ways to engage AskMen’s readership, I wanted to created in-house editorial photography for this market editorial piece –a first for the site. It generated over 20,ooo unique views the week it went live and surpassed its targeted metric (10,000 visitors within the first week), significantly increased pageviews, generated meaningful social media engagement and established relationships with brands such as (luxury e-commerce store), Tom Ford, Dior, Sunglass Hut (Oliver Peoples, Ray-Ban) Karmaloop (popular streetwear e-commerce store), Vans and Converse.