Mercedes La Rosa | National Reputational Ad Campaign
18855
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Category
Design, Direction
About This Project

Conceptualized crucial reboot of Concordia’s the most important and visible ad campaign. Discovering that University of Ottawa’s campaign, which was also flat-design oriented, was similar to Concordia’s work-in-progress close to its release, I added break-through design element distinguishing Concordia’s campaign from University of Ottawa’s raising the brand’s design elements to a more visually dynamic level by overlaying geometric patterns, specific to Concordia’s visual branding at the time, to the background.