Mercedes La Rosa | AM x BMWi Branded Content Videos
19129
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Category
Production, Video
About This Project

Following the success of the Ford branded-content videos, I was invited by BMW to apply a similar approach with the launch of the BMWi series by interviewing Benoit Jacob (Head of Design), Adrian van Hooydonk (SVP) and Erwan Bouroullec in an effort to introduce and emphasize the role of design in its development to the AM viewership.